Film director Alfred Hitchcock articulated the following rule of filmmaking:
"The size of an object in the frame should equal its importance in the story at that moment."
Orson Welles applied the Hitchcock Rule to the famous three-minute opening shot for his 1958 film "Touch of Evil"
The first frame is filled with a ticking time bomb. Then the camera pulls way back to set the scene, and closes in on the main characters as they kiss...and then...well check it out.
Blain Brown explains Hitchcock's rule and much more in his excellent book:
Cinematography: Theory and Practice: Image Making for Cinematographers and Directors
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